Huma Outlet celebrates
1 year
of success!

November 21, 2025

Huma Outlet celebrates 1 year of success!

From pilot project to strong hybrid model!

HUMA Outlet Sankt Augustin opened its doors one year ago.

Today, it stands as a successful hybrid centre that connects brands, people and emotions.

Our highlights after 12 months:

• High leasing rate & over 30 strong brand partners

• Continued growth in interest from new premium brands

• Noticeable increase in footfall and sales

• Numerous new brands – Tommy Hilfiger, Guess, Bugatti, Salewa, Lindt, Ravensburger, G-Star, Schiesser, Lloyd, Wellensteyn, Petrol Industries, Amor, Tom Tailor, Mustang, Bruno Banani, Cecil, Street One, Fynch Hatton, Rösle, WMF, Tefal, Möve and many more

• A motivated team that drives leasing, retail and marketing forward every day

HUMA is becoming Germany´s leading hybrid outlet!

A big thank you to our team, our brand partners, the owner and all customers – you have made this first year a real success story.

We are starting year two with full energy – with new brands, new developments and new successes.

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