A new outlet is to open in the Netherlands, close to the German border and directly off the new Zevenaar exit on the A12 motorway (as part of the extended German A3 Autobahn). Covering 17,600m², the Fashion Outlet Zevenaar will be a luxurious and stylish development, boasting a variety of stores including 1,400m² dedicated to restaurants, as well as a supermarket directly opposite. In short, it is the perfect place for a day’s shopping.
Centrally located along the busy commuter belt between the Netherlands and Germany, the site is easily accessible. Plans are in place for the crucial development of the access roads; the A15 from Rotterdam will be continued to join the A12 and both the A15 and the A12 are to be expanded to 2 x 3 lanes. In addition to this, a dedicated exit will be added for Fashion Outlet Zevenaar. With capacity for more than 3,000 vehicles less than 2 minutes’ drive from the motorway, visitors will be able to arrive and park with ease.
The region as a whole is easily accessible for the international visitor. Zevenaar is approximately 60 minutes’ drive from the international airports of Schiphol and Düsseldorf, and around 50 minutes from Weeze airport in Germany.
The Fashion Outlet Zevenaar is located in one of Europe’s most densely populated areas with approximately 13 million people living within a 60 minute drive time and 30 million within a 90 minute drive time. The area is also a renowned tourist destination with 19 million overnight stays in 2018 – making this an ideal outlet centre location.
Relax in an inspiring environment
The immediate vicinity of the Fashion Outlet Zevenaar lends itself perfectly to an extended visit over several days. As well as a visit to Fashion Outlet Zevenaar, shoppers can treat themselves to an overnight stay in one of the attractive surrounding towns: Veluwe, IJsselstreek, Liemers, Montferland, or even Arnhem or Nijmegen. Other draws to the region include the big box retailers in nearby Duiven such as IKEA, MAKRO, Media Markt, Intratuin and Hornbach. In addition, the local tourist attractions of the Burgers’ Zoo, the Open Air Museum, the Kröller-Möller Museum, the Veluwezoom and De Hoge Veluwe National Parks only enhance the overall experience of the region. The development of Fashion Outlet Zevenaar is the first stage in a long-term collaboration with the brands themselves. Marketing is targeted at both the Dutch audience as well as the key German market. A partnership has been agreed with the Regional Tourism Bureau for the Veluwe, Arnhem and Nijmegen, meaning the Outlet will be marketed in many different ways to a broad spectrum of potential visitors.
The architecture of the Fashion Outlet draws inspiration from Zevenaar and its surroundings. Distinctive buildings such as the De Panoven brick factory in Zevenaar, the historic Huis Aerdt in Herwen, the old market hall at Didam, elements from the Huize Babberich country house on the Halsaf estate and the Giesbeek pumping station will be brought together to create an atmospheric and high-quality design. When all of these elements are combined against the stunning backdrop of the location, it will truly be the ultimate shoppers’ paradise.
Shop units that are perfectly designed for the brand. Easy accessibility, attractive surroundings, a variety of dining options and a wide selection of quality brands will make Fashion Outlet Zevenaar an unquestionable success with between 85 and 100 units available. These units will be designed in the best possible way in depth, breadth and height to create the optimal sales environment.
The construction work is in full swing, even in these special times. The heavy electrical power cables for the Fashion Outlet are currently being laid and the existing roads and woods are also being removed. This work ensures that the next steps in the construction process can be started immediately.