| Since 2008 – i.e. for 13 years now – ecostra GmbH has conducted an annual survey of international brand manufacturers who are tenants in outlet centres in Europe. Since 2012, this survey has been carried out in cooperation with the French research institute Magdus. By now, the report is regarded to be "the" benchmark for the European outlet industry. The results are printed in detail in the so-called "Outlet Centre Performance Report Europe" (OCPRE), which can be obtained from the ecostra webshop starting with the end of February 2021.
The OCPRE is the only Europe-wide survey of brands on the economic performance of their stores in the single outlet centres. All outlet centres in Europe that have been in operation for more than 2 years were included in the survey portfolio. Only brand manufacturers with at least three stores in three different outlet centres in Europe were allowed to take part in the survey. The survey was conducted among the decision-makers of the brands at the respective company headquarters.c Again, like previous year, a total of 76 international brand manufacturers took part in the survey, which operate a total of 1,149 outlet stores (previous year: 1,330) in European outlet centres. Since several of these manufacturers do have several brands, these represent a total portfolio of around 110 brands, mostly from the fashion sector. |
