MUSTANG new opening in Parsdorf City Outlet

September 17, 2021


The best you can be is still yourself. That's why MUSTANG relies on an honest-to-goodness denim philosophy that focuses on naturalness and originality.

You can always recognize a pair of MUSTANG​ jeans because they fit you perfectly, not only in size and cut, but also in other ways.

In 1948, Albert Sefranek traded 6 bottles of schnapps for 6 original pairs of US jeans, thus laying the foundation for a German success story in the denim business. Because in addition to a healthy down-to-earth attitude, it is above all innovative strength and creativity that distinguish the company.

No wonder, then, that MUSTANG launched the first women's jeans and the first corduroy jeans in Europe, as well as the first stretch jeans in the world. Just like a perfectly coordinated lifestyle range that completes the classic jeans with licences in the areas of shoes, leather, belts, bodywear, socks and bags.

MUSTANG is the traditional brand that has already provided all kinds of material for great stories. But above all for jeans that are as true as the people who wear them.

In other words: true denim for true people.

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