The Levi’s® brand is the epitome of classic American style and authentic cool. Since Levi Strauss invented jeans in California in 1873, Levi's® jeans have been one of the most recognised and copied garments in the world. Levi's® jeans have inspired entire generations of young people and have been worn enthusiastically by every youth culture of our time. Today, Levi's® continues on this path with a pioneering spirit and drive for innovation. Our unique jeanswear and accessories range is available in more than 110 countries, enabling people all over the world to express their personal style.