Sofia

Outlet Village Sofia

Architecture

Village

Total rentable area

7,600 sqm

Shops

50

Parking places

1,800

Outlet Village Sofia in Detail

Location

Outlet Village will be located at the northern entrance of Sofia, the capital city of Bulgaria.

Project Overview

The project is part of Jumbo Plaza Retail Park, operating since 2011 and currently attracts more than 5.8 million people in footfall. This number is expected to increase to 8 million in the next 2 years. With a total GLA of over 7,600 sqm, Outlet Village will be a stylish development with a variety of world-renowned brands, including a promenade area, café, restaurants, and leisure. A total of 50 shops are planned to open in 2025. Outlet Village will be aiming to provide a flawless shopping experience to its visitors with a perfect brand mix of world-class outlet stores.

Architectural Inspiration

The architectural approach towards building “Outlet Village" draws inspiration from 16th-century France. To create a staple in the city’s silhouette, we envisioned one clock tower and one gate that are not only used as waypoints that help the shoppers navigate the “Outlet Village,” but they also work as symbols by themselves.

Unique Shopping Destination

In terms of both concept and execution, Outlet Village will be unlike any other shopping destination in the region.

Project Development

The project is being developed and managed by Trinity Capital, a well-established commercial real estate and investment company.

The Ultimate Goal

Concept Introduction

To introduce a concept that covers the full spectrum of retail, leisure, services, and entertainment. Successfully establishing a shopping destination with regional importance and an all-day family experience.

Strategic Location

Situated at the northern entrance of Sofia, Outlet Village is strategically placed to take advantage of the busiest roads in Bulgaria. It is in immediate proximity to the A1 and A2 motorways but also to the capital’s city center. Likewise, it is a 10-minute drive from Sofia Airport, and it stands right at the junction with the city’s Ring Road. Entrances and exits to both directions to the two major roads: Highway and Sofia Ring Road.

Accessibility

By car: Entrances and exits to both directions to the two major roads: Highway and Sofia Ring Road. Two public transport bus lines are scheduled every 15 min. A new metro line is planned to open soon. The access from the station is 5 min. by shuttle.

Retail Offering

The Outlet Village will offer a mix of fashion, sportswear, outdoor, footwear, and lifestyle brands. Part of Jumbo Plaza Retail Park with more than 30,000 sqm retail space. Expected to increase to 55,000 GLA by the end of 2024.

Store Design and Access

The units will be designed to create the perfect sales environment. Two entrances will lead into the village to ensure optimum pedestrian circulation. The remarkable facades will be visible from the moment the visitor approaches the village. Delivery is facilitated by access roads specifically created to allow merchandise circulation from the backside of stores. Unit sizes will range from 80 up to 300 sqm with room for key tenants to combine two or more units into major flagship stores in strategic parts of the village.

Renderings created by ATELIER SERAFIMOV ARCHITECTS ©

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