Weil am Rhein
Outlet City Weil am Rhein is distinguished by its excellent location at the tri-border area of Germany, France, and Switzerland. Situated directly at the A5 motorway exit, only 4.5 km from Basel city and 300 m from Huningue city, it offers ideal accessibility for both residents and tourists, as well as cross-border commuters. With the Rhein-Center, one of Germany's highest-grossing shopping centers, located directly opposite, the Outlet City benefits from an attractive and dynamic environment.
Outlet City Weil am Rhein, with over 20 years of experience as an international hub for urban street and sportswear, covers a total area of about 10,000 m² and houses approximately 20 shops. It attracts around 1 million visitors annually from Germany, France, and Switzerland. Notably, its rebranding introduces a unique urban outlet concept with a focused brand mix and a modern marketing positioning, supported by redesigned exterior facades and signage.
The architectural design of Outlet City is deeply rooted in the creative DNA of the region and the Carhartt WIP brand. It is reflected in a blend of art, graffiti, and striking plant and light installations. These elements, combined with cozy lounging areas and Instagram-worthy spots, create a special, urban, and modern atmosphere that shapes the identity of the outlet.
As a unique shopping destination, Outlet City Weil am Rhein offers an exclusive selection of urban, street, and sportswear. Its close connection to the Carhartt WIP brand and unique positioning in the urban fashion sector distinguish it from other shopping centers. The Colab Gallery, a hotspot for urban art, underscores this unique shopping experience by offering art enthusiasts exclusive works and insights into the world of contemporary art.
The development of Outlet City Weil am Rhein is characterized by continuous adaptation to the needs of an international and affluent audience. Its strategic location in the tri-border area and the strong Carhartt WIP brand as the core of the outlet attract a wide audience. With targeted project development focused on creating a unique urban atmosphere, Outlet City strengthens its position as a leading shopping destination in the region.
Outlet City Weil am Rhein presents itself as a unique urban outlet concept, specializing in street and sportswear. With a carefully curated mix of brands and a modern marketing approach, it stands out significantly. The concept includes not only a diverse shopping experience but also an artistically inspired environment, highlighted by the Colab Gallery and modern design elements such as redesigned facades and signage.
The strategic location at the tri-border area of Germany, France, and Switzerland makes Outlet City Weil am Rhein an attractive destination for an international audience. It benefits from a large catchment area that includes local residents as well as tourists and cross-border commuters. This geographical positioning allows Outlet City to appeal to a broad and diverse customer base.
The accessibility of Outlet City Weil am Rhein is optimal. Located directly at the A5 motorway exit, it is easily accessible by car and public transport. German and French buses, as well as a Swiss tram, stop right at the new entrance of the outlet, making the journey easier for visitors from the region and neighboring countries.
The retail offering of Outlet City Weil am Rhein focuses on a quality mix of urban, street, and sportswear. With around 20 stores on an area of approximately 10,000 m², it offers a wide range of brands and products. This offering is targeted at fashion-conscious customers looking for exclusive and trendy items.
The store design in Outlet City Weil am Rhein is characterized by creativity and an urban flair. Inspired by the artistic atmosphere of the region, the stores are marked by modern, artistically designed spaces, enriched with graffiti, striking plant and light installations, and cozy lounging areas. This unique design concept creates an appealing and inspiring shopping environment.
