Sankt Augustin
Visitors to the HUMA OUTLET, that opened on 21 Nov 2024, can expect a wide selection of fashion, sportswear, outdoor equipment, footwear and lifestyle brands, as well as a dedicated food area that ensures a varied shopping and gastronomic experience. The total area of 9,000 m2 offers potential tenants the opportunity to become part of the individual outlet concept, with spaces starting at 50 sqm and a total of around 40 rental units.
The outlet impresses with an independent store front concept that combines various design elements in an industrial character, a contrasting darker color scheme, and eye-catching plant and light installations, thus achieving excellent visibility from all levels. A special, modern atmosphere is created, making the outlet a special place.
An integrated food court, cosy lounging zones, insta-points and pop-up areas round off the attractive facilities.
HUMA WELT's success is due to its central location and excellent accessibility. It is already a popular shopping destination for the 6.7 million inhabitants within a 60-minute radius. With the expansion of the outlet, even more target groups are to be addressed.
HUMA WELT has established itself as a location and is known by many people as an attractive place to shop. The accessibility within one hour for a large number of residents makes HUMA WELT an important center for retail. The expansion of the outlet is expected to attract even more people and further enhance the shopping experience.
HUMA WELT is located in the center of Sankt Augustin and is surrounded by important municipal institutions, authorities and the Bonn-Rhein-Sieg University of Applied Sciences. Due to its central location, the HUMA Center has been established as the center of the city for years.
The HUMA WELT is conveniently located and offers various travel options. Directly in front of the main entrance there are connections to bus and suburban trains, which ensure a high frequency. In addition, the center has 2,300 parking spaces, which make it easy to get there by car.
HUMA WELT is thus an important contact point for people from Sankt Augustin and the surrounding area. The central location and the good transport connections contribute to the center's reputation as a popular destination for shopping and leisure activities.
Direct connections to the freeways (A3, A59, A560) and the federal highway (B56) as well as direct connection to bus and suburban trains in front of the main entrance.
The HUMA OUTLET as part of HUMA WELT stands out visually and conceptually from the other areas of the center. The outlet level was designed by renowned architectural firm and focuses on contemporary industrial aesthetics. High-quality store facades create an appealing ambience. The center's other two levels have also been given a fresh look, making it easy to visually distinguish between the areas and find your way around.
The redesigned exterior façade of HUMA WELT draws visitors' attention to the outlet with significant advertising motifs and an eye-catching color scheme. Special signage concepts, illuminated lettering and innovative design elements in the center as well as in the parking garages guide smart shoppers to the urban outlet level.
Overall, the outlet concept offers a unique shopping experience that stands out from other areas of the center and attracts customers. The modern architectural elements and the targeted design of the surroundings create an appealing ambience and a pleasant shopping experience.
(All renderings created by Chapman Taylor Architects)
