
The annual ecostra Shopping Center Performance Report impressively highlights the development of the German shopping center landscape. Many centers are struggling with vacancies, lack of emotional appeal, or clear positioning.
The HUMA Center in Sankt Augustin was also affected before the integration of the outlet area on the first floor – despite stable footfall, as it was primarily perceived as a local convenience center.
2023: Rank 142 | Score 3.16
2024: Rank 54 | Score 2.41
2025: Rank 11 | Score 2.0 (after the outlet opening in November 2024)
This remarkable improvement sends a clear signal: the hybrid concept of Shopping & Outlet creates added value for everyone – existing tenants, outlet brands, customers, and owners alike.
With strong brands such as Tommy Hilfiger, Bugatti, G-Star, Mustang, Wellensteyn, Lindt, WMF, Tefal, Rösle, Ravensburger, Tom Tailor, Street One, Cecil, Schiesser, Petrol, Möve, Bruno Banani and many more, combined with a dedicated management team, we were able to significantly enhance the overall quality.
I am truly delighted about this recognition – and about the fact that our professional concept has been directly confirmed by the tenants themselves through this ranking.
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