For over 20 years the Outlet City Weil am Rhein has been an international destination for urban street and sportswear.
Around 1 million customers from Germany, France and Switzerland visit the home of streetwear brand Carhartt WIP every year.
The unique location in the border triangle guarantees a diverse, young and international clientele with a high purchasing power.
The rebranding of Outlet City Weil am Rhein focuses on a unique urban outlet concept. In addition to the brand mix, the new market- ing positioning is highlighted by a modern design, including newly re-designed facades and signage.
Creativity, art and graffiti are part of the DNA of the region and the Carhartt WIP brand. This is reflected as a theme throughout the outlet - whether in the mall itself, in the outdoor area or in harmony with eye-catching plant and light installations. Along with cosy lounging areas and Insta-points, the outlet delivers excellent visibility and a special, urban and modern atmosphere.
Reconstruction & New Design - Reopening 2025 / 2026
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